Business Development Manager

Sales Growth:

• Grow the AA policy/ GWP/ dealer account volumes in line with targets
• Identify new business opportunities and to maintain a log of strategic targets as agreed with Line Manager
• Speedy response and end to end management of new leads

Reporting/ Recording:

• Daily and effective usage of the CRM systems and processes including recording each communication through CRM and ensuring future tasks are always in place for any live opportunity
• Report on core KPI for your area
• Forecast Sales performance and rectification plan requirements
• Actively utilising data to identify opportunities for the broader AA brand

Cost Control:

• Ensure Dealers signed are qualified and assessed fully for suitability to limit risk of non-performance/burn issues
• Operating within delegated authority levels of your role

Relationship Management:

• Carry out regular Dealer reviews, preferably face to face where previous actions are reviewed/amended based on performance and improvement plans are created
• Implementing an effective handover plan to the Account Management team
• Training deployed where needed

Dealer activities:

• Dealer training on system/product where needed
• Ensure 12-week onboarding process is followed for each new sign up
• Manage Debt in conjunction with the Finance department
• Look to act quickly to provide solutions to any Dealer raised issues and communicate each time with a conclusion email
• Ensure each AA Account in your responsibility are utilising the full suite of digital assets for vehicle adverts along with up to date warranty page content
• Oversee dealers adhering to the strict AA brand usage guidelines at all times and acting swiftly, following the official brand removal steps, should any dealer act outside of guidelines
• Provide outstanding, pro-active customer service to you customer base.
• Establish productive and professional relationships with key personnel in assigned customer accounts

Internal Activities:

• Work closely with AA Cars team to maximise mutual opportunities, providing regular updates to ensure all parties are kept up to date with recent events
• Work with the various internal departments (eg Claims/Sales Support) to ensure we are offering the best possible service to our dealers and their customers
• Regular logging and use CRM systems to ensure records are kept accurate and up to date for future opportunities/communications
• Regularly review core KPI for the Area. New business development, average policies per month rates and loyalty are important aspects
• Continually evaluate the performance of your dealers in relation to Burn rates, implementing rectification plans that may include price increases and their stock management practices.
• Be the advocate for voice of the customer and dealer.